The success in ecommerce is dependent on how perfect the customer experience was whenever they visited your online store. Obviously you will not prefer any customer to choose the competitors over themselves until you lack in offering som er experience can do. It will drive customer loyalty and increase the retention ething great. Moreover the offering is not only about products and services; it’s about the whole experience - from start to end.

Although this is more about making your customers happy by eliminating the bottlenecks from sales funnel, there is much more a good custom rate. In brief, it can multiply the business growth to make it move ahead in the ever-competitive e-commerce landscape.

It’s a precise reason why selection of an ecommerce development platform is much influential in-terms of capability to provider good customer experiences. Any professional ecommerce web development company knows that when you operate through a good ecommerce platform like Magento, you have everything to personalize the customer experience and that is due to amazing features offered by this platform. There is a wide array of extensions and themes which can be leveraged to enhance the appearance and feels of the store.

Continue reading for more useful insights on how Magento customization can help in driving exceptional customer experiences.

1. Designing Convenience

There is no doubt that outline of your ecommerce store impacts directly on customers purchase decision and experience. So it’s important to customize the store design according to expectations. Always start with a deeper look at important pages of the store. Do they reflect your brand persona and values? Do they effectively highlight your offerings from competitors? Are they appealing? Once these points get evaluated, you can initiate the customization strategy.

Choose the right theme or you can go for custom theme development if required. Remember that homepage should make a great first impression as its the point of start for every buyer. Make sure that images and content should be appealing to intact buyers for completing the process till the checkout stage. Keep relevant elements but eliminate the redundant ones to prevent cluttering.

2. Search and navigation

Not only look and feel of your store is vital, but the significance of functionalities cannot be overlooked. The navigation and search features have to be top-notch for ensuring that overall customer experience is up to the mark. The search functionality is crucial in-terms of reducing the pressure on customer support, eases cross-selling and up-selling of products and decreases the customer swirl as well.

Magento supports ElasticSearch, which enables the store for handling large number of queries intelligently and facilitate search and navigation with a powerful search and analytics engine. Also, there are options like extensions that can be integrated with the ecommerce store as part of customization strategy. You can also use extensions for providing product recommendations on the basis of the browsing history of the visitors.

3. Simplified checkouts

The ease of checkout process is another important point in providing great customer experiences. However it can be a huge challenge as checkout is complicated as users need to navigate multiple pages and fill a larger number of fields. The Magento 2 migration is a feasible option as it offers great checkout experience by default. Its equipped with features like guest checkout, two-step order form, no billing address requirement, and rich cart content with product details.

These tools can be utilized for providing simplest checkout where users most likely complete the process. Those not ready for migration can integrate with any one-step checkout extensions already available in the marketplace. These extensions are useful in collection of order data within few clicks, meaning the shopper can complete a purchase much faster within few steps.

4. Order fulfillment

Another important factor of customer experience is order fulfillment and Magento customization is reliable for this function as well. The order fulfillment operation is a multi-faceted functionality stripped down to elements like receiving goods from suppliers, inventory management, order processing, product shipping, and managing returns with individual requests for them. Also the platform is capable to handle all these requirements of modern e-commerce order fulfillment process.

Delivering a streamlined customer experience is crucial and there is a lot involved, so it becomes a challenge also. Just delivering the order to the customer will not suffice as factors like being on time and convenience are counted too. Due to its default feature set, Magento empower the merchants to centralize important functions like order management, inventory management, and omni-channel fulfillment. Also, there are several extensions that can be used to capitalize on these functionalities if you choose Magento customization.

And there’s much more!!

There are various ways in which Magento can be customized for providing better shopping experiences. You can prioritize social media as a selling channel by adding social media extensions to increase the business reach across various social platforms. One can also use them for empowering loyalty programs for better customer experiences. Some other extensions that can be utilized for customizing Magento store to enhance customer experience like showing dynamic prices for B2B buyers. Tailoring the price is a great idea to increase profitability and improve satisfaction. Also, it can simplify the management of your online store by integrating customer relationship management tools for data visualization and analytics.

Conclusion

Customization is the key to conquer the game of e-commerce and Magento platform is well trusted for creating winning shopping experiences. It comes with wide features and a complete range of extensions that can be integrated with ecommerce store for bringing the desired functionalities. But, you will require professional ecommerce web development agency in all cases, whether you opt for Magento extension integration or custom extension development.

RPA Technologies is a leading ecommerce web development company well-known for creating feature-rich e-commerce experiences. We understand your specific requirements and replicate them all in your store with desired look and feel. Just share your requirements with us and we will have a store that gives your business the CX advantage.